Instead, it echoes the ethos of les ateliers of old, where a master crafts(wo)man convened shifting assemblages of artisans to create works of superior quality. The goal was to make incredible things. The result was the empowerment of everyone who entered the studio.
From what I’ve seen, some of the best digital talent out there is independent. Creatives that know their worth work for themselves.
I don’t want creative people to work for me. I prefer they choose to work with me, as fellow hunters. We choose the work, and we choose each other.
Hunger combined with talent makes turnaround quicker, solutions more innovative, standards far higher. The quality of our work is both an imperative and a point of personal pride. Complacency is not a thing.
Sustainability is one of my primary pursuits. Beyond just ecological connotations, I find it to be a useful philosophy. Put simply, it’s about making decisions based on the bigger picture.
One example is thinking through the entire lifecycle of a digital project before even beginning. We can arrive at what’s necessary and what’s not before time or resources are wasted. Everything that’s created adds value.
